Many of us may recognize this infamous character as Jo Camel. He acted as the face of Camel Cigarettes. In this ad it depicts the effects of cigarettes. Its does this because we all knew and loved the face of Camel Cigarettes. He was cool and fun with cigarette always in hand. Now here he is no longer so happy or sporting a "cool" looking cigarette. He is in a hospital bed looking somber, and frail. I believe what this advertisment is trying to depict is the effects of smoking and how not cool smoking is.
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